What Sets Us Apart
Choosing an Educator, Not a Salesperson
The financial education space is not short of people who want to teach you something and sell you something in the same conversation. We do the first without the second.
β Back to HomeCore Advantages
What You Can Expect from Us
Six things we consider non-negotiable in how we run every programme.
Independence from Product Sales
Our facilitators earn from programme fees alone. No commissions, no referral arrangements, no affiliate relationships with fund houses, banks, or insurers.
Thai-Market Specificity
Materials reference Thai asset classes, the Securities and Exchange Commission's regulatory framework, and the Office of Insurance Commission guidelines β not generic Western examples.
Verified Professional Backgrounds
Each facilitator's professional history is in asset management, insurance regulation, or household economics β not in marketing or financial product distribution.
Designed for 40+ Life Stage
The pace, the examples, the questions we address β all are calibrated for adults who have a household history and a mid-to-long time horizon, not a blank slate.
Physical Materials You Keep
Workbooks, checklists, and planning templates are printed and yours. There is no login, no app, no subscription required to access what you worked on.
Small Groups, Individual Attention
Sessions accommodate a small number of participants so that the facilitator can engage with each person's actual questions, not just deliver a slide presentation to a crowd.
In Depth
What Each Advantage Means in Practice
People Who Have Worked Inside the System
Understanding how a product works is different from understanding how the industry that sells it operates. Our facilitators spent careers inside Thai asset management, insurance regulation, and household finance before moving into education. They know not just the concepts but the incentive structures, the fine print patterns, and the common points where households make decisions they later wish had been better considered.
This background means sessions go beyond textbook definitions. When a question about exclusion clauses comes up in the insurance workshop, the answer comes from someone who has read thousands of such clauses professionally.
- Combined 30+ years of professional financial sector experience
- Direct background in Thai regulatory frameworks
- Ongoing professional development in adult education methodology
- Annual material review and update cycle
A Format That Respects Your Time and Intelligence
Adults who have managed households, careers, and complex decisions for two decades do not need to be spoken to as if they are starting from zero. Our sessions open with whatever questions participants bring in and expand outward from there. The pace is deliberate but not slow β substantive engagement is the aim.
Post-programme access to your facilitator for four weeks means the learning does not simply stop when you leave the room. Questions that arise when you are reviewing your own documents at home can be put to someone who has the context to answer them properly.
- Sessions shaped around participants' actual questions
- Four weeks of post-programme facilitator access included
- Group sizes kept small enough for individual attention
- Materials in physical format β no app dependency
Fixed Fees, No Hidden Costs
Programme fees are fixed and stated in full before you register. There are no follow-up consultations that cost extra, no premium materials sold separately, no upsell into a continuing programme. The price you see covers the sessions, the printed materials, and the post-programme facilitator access.
Pricing ranges from 5,400 THB for the four-session investing foundations programme to 11,500 THB for the two-day financial mapping weekend. These reflect the time involved, not a markup on hidden ongoing costs.
- All-inclusive programme fees β nothing sold separately
- Prices in Thai Baht, paid locally
- No subscription or ongoing fee model
- Each programme attended independently β no required sequence
Honest Comparison
How Financial Education Typically Looks
Not every provider of financial education has the same model. Here is how ours differs.
The Typical Approach
- Facilitator earns commission on products purchased after the session
- Materials are generic, drawn from international templates
- Large seminar format with limited individual engagement
- Content aimed at younger adults building initial savings
- Session concludes with a product recommendation or referral
The Phutthon Group Approach
- Fixed programme fee only β no commission, no referral income
- All materials built for the Thai regulatory and market context
- Small groups with direct facilitator engagement throughout
- Specifically designed for adults with a household history at 40+
- Session concludes with clarity β not a sales conversation
Distinctive Features
What You Will Not Find Elsewhere
A Financial Planning Template for Thai Households
The template used in the Drawing the Map programme was developed specifically for the Thai household context β accounting for the shape of Thai property ownership, pension arrangements, and family obligation patterns that differ from international models.
An Insurance Checklist Built from Regulatory Experience
The checklist produced in the insurance workshop was developed by a facilitator who spent years at the Office of Insurance Commission. The questions it prompts are ones regulators know matter β not ones that simply sound thorough.
Northern Thailand as the Point of Reference
Our programmes are based in Chiang Mai and draw on household examples from northern Thailand. For participants who live and hold assets here, this matters β the property market, cost-of-living considerations, and local institutional options are referenced where they are relevant.
Pre-Registration Conversation Available
Before committing to any programme, participants are welcome to have a brief conversation with the relevant facilitator to confirm the programme is a good fit for where they are. This is offered at no cost and with no obligation to register.
Track Record
Milestones Since 2017
8
Years of programme delivery in Chiang Mai
340+
Adults who have attended at least one programme
3
Programmes, each developed for a distinct need
0
Financial product commissions received, ever
A step worth taking
Choose education over persuasion
If what we offer fits what you are looking for, we would be glad to hear from you. If you are still deciding, a brief conversation costs nothing.